In this episode of The Giant Builders, we sit down with KC Cohen, a personal branding coach who helps women entrepreneurs and creatives develop magnetic brands that attract opportunities, clients, and financial success. Casey shares her inspiring journey from working in psychology and design to building a six-figure color consulting business and eventually transitioning into branding and coaching.
She also dives into the transformative power of branding beyond logos and colors—helping business owners uncover their true identity and build confidence in their brand. Plus, she shares a unique branding exercise that helps entrepreneurs discover their “why you”—an approach that can revolutionize how you market yourself.
If you’re feeling stuck in your business or struggling with confidence in your brand, this episode is a must-watch!
00:00 – Introduction to personal branding
01:22 – What is a personal brand and why does it matter?
02:55 – A surprising epiphany that changed Casey’s business
04:38 – Transitioning from color consulting to branding
07:12 – The power of clarity in your business
10:18 – Overcoming fear and finding your true calling
12:41 – The emotional side of branding & subconscious blocks
16:31 – The EBB & Flow framework for branding success
20:06 – The Therapeutic Photoshoot Method for Authentic Branding
24:17 – Finding purpose in branding & business
https://www.linkedin.com/in/kc-cohn-9139837/
kizzyzzik@aol.com
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